Types of Search Engine Optimization

Two Types of SEO's are there:-

• On-Page Optimization, which is actually practiced by working on the meta tags and web-page code

• Off-Page Optimization, it is practiced using some techniques which targets on placing the link onto other web-pages, to attract the traffic on local web-page, which is to be promoted

On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

On Page Optimization Activities

• Keyword Research & Analysis
• Competition Analysis
• Content Optimization
• Internal Linking structure Changes
• URL Structure Changes
• Site-map updating / creation
• Keyword URL Mapping
• Creation of Meta Information
• Title tag (LSI Based)
• Description tag (LSI Based)
• Alt tags (LSI Based)
• HTML Coding, Validation & Correction
• H1, H2 & Strong tags
• Canonical Issue Check
• Error 404 page optimization
• Xml Sitemap
• Robots.txt
• URL Architecture
• Google, Bing & YAHOO Site map Authentication

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

Off Page Optimization Activities:-

• Directory Submission
• Social Bookmarking
• Blog Commenting
• Forum Commenting
• Posting Stories in relevant blog websites
• Submitting Articles in relevant article websites
• Press Releases in relevant press releases website
• RSS feed generation and submissions
• Review Submissions
• Q & A Submissions
• Video Submissions (Video Provided by Client)
• E-Book Submissions
• Social Networking
• 3 Way links
• 1 way links

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