Types of Search Engine Optimization

Two Types of SEO's are there:-

• On-Page Optimization, which is actually practiced by working on the meta tags and web-page code

• Off-Page Optimization, it is practiced using some techniques which targets on placing the link onto other web-pages, to attract the traffic on local web-page, which is to be promoted

On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

On Page Optimization Activities

• Keyword Research & Analysis
• Competition Analysis
• Content Optimization
• Internal Linking structure Changes
• URL Structure Changes
• Site-map updating / creation
• Keyword URL Mapping
• Creation of Meta Information
• Title tag (LSI Based)
• Description tag (LSI Based)
• Alt tags (LSI Based)
• HTML Coding, Validation & Correction
• H1, H2 & Strong tags
• Canonical Issue Check
• Error 404 page optimization
• Xml Sitemap
• Robots.txt
• URL Architecture
• Google, Bing & YAHOO Site map Authentication

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

Off Page Optimization Activities:-

• Directory Submission
• Social Bookmarking
• Blog Commenting
• Forum Commenting
• Posting Stories in relevant blog websites
• Submitting Articles in relevant article websites
• Press Releases in relevant press releases website
• RSS feed generation and submissions
• Review Submissions
• Q & A Submissions
• Video Submissions (Video Provided by Client)
• E-Book Submissions
• Social Networking
• 3 Way links
• 1 way links

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Getting to Know SEO

Search Engine Optimization involves a set of industry recognized procedures that when applied in context to your website will help it to achieve higher natural rankings or in industry terms organic search placement. To put it simply, SEO will help you feature higher in Google search results. You must remember one thing that no one can guarantee 100% results as it is not in anyone’s hand. 

The rankings are controlled by a set of algorithms designed by Google to produce the best relevant search results so that it is helpful to the end user that is the person searching for answers. So we make your website more relevant for certain keywords or key phrases which your customers are likely to use to search for your products or services, so that you website is more relevant to your end users. Your end users must find your website useful.

So What Do We Do?

We employ industry recognized Search Engine Optimization procedures, both on page and off page, to make your site more relevant than your competition. There is no magic wand. It must be understood that SEO is a long term process and it gets better with every passing day.

Can Search Engine Optimization Really Help Me?

Yes, it will help you. Whatever product or services you are selling, there are millions of customers online searching for them every day. Going online means that your shop is open 24x7 even when you sleep, no physical boundaries, people from across different countries can buy from you, no currency restrictions, no language barriers etc. This is truly freedom to do business.

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